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Isola Di Capri

Charles Brooks

To anyone studying in Italy, or abroad in general, go to Capri. Basically It is a giant rock off the coast of naples that is layered with Villas and Restaurants that zig zag their way up the mountain side. I was lucky enough to spend 3 nights on the island in a rented villa with beautiful views of Marina Grande.

The Island is divided into 3 sections, Marina Grande, Marina Piccola, and Annacapri. There are buses running every 30 minutes to destinations across the island, but be prepared to be crammed tightly because Capri usually sees more tourists daily than it has in residents. All the roads are one lane and it seems like we almost had a head on collision every time we rode the bus. After speaking with a taxi driver, I would not recommend renting a scooter after he said tourists crash everyday on the windy roads.

My favorite and the most popular attraction on the Island is the Grotta Azzura, or Blue Grotto. Named for its stunning blue lit water that shines from the ocean floor. The views were great but the boat service was a rip off. 8.50 euro per person, plus a tip if you want to stay in the grotto for longer or swim. Those guys clean up since there is always a steady flow of tourists with money to blow.

After going into the grotto, we walked down the path leading to a couple of restaurants. Beyond the restaurants lie a series of cliffs and ladders that you can easily jump or dive off of. They aren’t too high but ended up being one of the funnest parts of our trip. If your looking to stay in capri, rent Stefano’s house from airbnb.com, he offered us an extra night for free since we arrived late thursday night.

 

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The Italian Edition?

Charles Brooks

For my first post of the semester, I came across what I originally thought was a unique Italian design for a Red Bull can.

In regards to packaging design, Red Bull is a very recognizable brand. Most people know the slogan “Red Bull gives you wings” and would be able to identify their logo. This is because of their comprehensive advertising campaign that produces commercials and sponsors almost every action sport imaginable. The original can design, or the one we normally relate with the brand is blue and silver with red writing. The logo on the original can is red and yellow and very small compared to the type.

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(The Red Bull “Red Italian edition” can) While looking at the can I can immediately recognize at least two separate typefaces with varying weights. The logotype is separated into two sections, the physical type “Red Bull” and the logo itself. The logo is enlarged, angled at around 30 degrees and extends past the edge of the can. In comparison, the type is much smaller and rotated 90 degrees to be read vertically. The design is simplified by using two colors, red and silver to create higher contrast. I would say that the typeface used is something close to Futura, perhaps modified for the logo itself. Using all caps for THE RED ITALIAN EDITION, clearly gets its point across, “Buy me cause I’m special”. It uses four different weights, and 4 different font sizes and treats the information using a hierarchy. With the most important (based on font weight) being Red Bull followed by The RED Edition. There is also a fair amount of negative space used throughout the design which helps create more contrast.

Originally, I thought this design was unique to Italy because is says “The RED Italian Edition”. After reading the can, If it truly is an Italian edition shouldn’t it be written in Italian? Simply writing the Red Italian Edition doesn’t make this an Italian Design. Its written in english! I looked online and found that there are currently red, blue, and silver editions identical to this one in the U.S. market already. After further inspection, if they translated the phrase “Stimulates the Body and Mind” (stimuli corpo e mente), why not translate “The RED Italain Edition”? Shouldn’t that read Il Rosso Edizione Italiana? Maybe I am over thinking the design process, or maybe we have a lazy designer on our hands, who knows.

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Overall I think is is a interesting interpretation of the original Red Bull can design. It incorporates the original logo’s color, uses scale, rotation, negative space and high contrast. However, the only Italian in the design is mixed case and the smallest font size on the can. At the very least, it should have translated “the Red Italian edition” into Italian. I still find it comical that it says Italian Edition in English in Italy. Even reading my last sentence sounds weird.

Bisenzio River Trail

Charles Brooks

If you like to walk or run, there are trails right along either side of the Bisenzio River which runs right through the city. I walked the path the other day to take some potential graffiti photos for our Kinetic Typography class but ended up shooting a few landscape shots as well. The paths are fun and the river is full of fish, I tried to get some fishing gear but my Italian isn’t strong enough for me to be able to get what I need. The only place that even sells gear doubles as a bike repair shop and the owner didn’t speak any english at all. Anyway, here are some cool photos of the path/river and some graffiti shots as well.

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Just below one of the many small damns along the river

Just below one of the many small damns along the river 

 

Under the Train

Under the Train

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