With very few resources, I found out even fewer people use extended typefaces. Designers are all about fitting mass amounts of information into small spaces; with an extended type that is quite hard to do. There are a few typeface families that do extended type nicely. Hellenic, Egyptian , Helvetica, Latin ,Trade Gothic and Microgramma. Microgramma was craeted by Aldo Novarese prior to his creation of the typeface eurostile. Microgramma was used for technical design and was overall quite popular during the early seventies due to letraset (UK based business making innovative media for designers).
Finding information about people using extended type this day and age was also quite difficult, aside from some a handful of typophile threads and those “top 20 font”
The Star Wars logo as well as other science fiction driven brands use extended face for their works
To be edited because there is little to no information on usage of extended type on the internet.
There are hundreds of soccer leagues and teams throughout the world. Certain leagues use certain typefaces. For example Adidas created several typefaces for sports, the Italian leagues and the England National team have their own typeface for their jerseys.
Since the 1970s Adidas has pioneered the use of bold numerical designs for football jerseys. The Drei Streifen typeface is inspired by Adidas’ “Three Stripes” motif, which has been frequently used on its shoes and clothing since 1949. Yomar Augusto is the creator of Unity, a custom alphabet he designed for Addidas. Yomar emerged from a new generation of designers and graphic artists in Brazil. Yomar Augusto said, “There was a lot of refining and crafting, but since the basic drawing came from Adidas the partnership was really good, also because we collaborated so closely. Originally the typeface was only meant for the shirts. Only afterwards was it decided to implement it as well for all communication, print, film, and screen. This meant we needed to create different character sets, a lower case version, and all the required glyphs. The project grew and grew, both in size and ambition, to become the fully featured digital typeface it currently is.”
The type and logo design agency designed Puma, used for the soccer shirts in Italy. The Italians use the Gaffer typeface, which was created by sticking gaffer tape to form a full Roman alphabet and set of numerals. It was created by London design, GHB in and Dalton Maag. It has been used by Puma on their shirts since the African Cup Of Nations in 2011 and will be used until it is replaced for the World Cup in Brazil in 2014. It was inspired by the use of gaffer tape in grass roots football to tie up goal posts and keep shin guards in place. The starting point was to buy 150 rolls of tape and to fold, rip and stick the tape into shapes. Once finished, all the European accents were added. The finished result is a typeface, which stands out on the pitch for its legibility and brevity. It also comes in lower case, 3D and speed versions. The 3d version was designed specifically for Italy. Although the gaffer font is consistent across all Puma sponsored teams, a distinction is drawn between the African teams who are classified as ‘speed’ teams and the European teams who are classified as ‘power’ teams. The silhouette of the font remains the same, only the style within the shape changes the 3D numerals are unique to Italy, since they’ve won the world cup four times.
England’s kit, designed by Umbro, led by Rob Warner. Umbro tried to recreate effects such as making letters appear three dimensional while actually being flat. By creating the letter from two tones, it also reflects the stripes in the collar and cuff areas. The final design was tempered slightly by UEFA and FIFA regulations though. In terms of weight and in limited surface they will appear naturally be condensed.
Published by Douglas DesRoches
Massimo Vignelli was born in Milan, Italy, and then moved back and forth between Italy and America throughout his years. He was inspired by Swiss Modernists such as Max Huber and Antonio Boggeri, who drove him to graphic design. In 1953 he was employed as a designer at Venini Glass in Venice and also worked on some design work. He then moved to america and taught at the Institute of Design, Illinois Institute of Technology, and worked as a designer at Container Corporation of America. He then went back to Italy to work and teach, but ended up going back to the United States.
He had a very modern design technique, where he constructed projects such as the corporate identity for American Airlines (1967); the graphics for the United States National Park Service (1977); the subway map for the MTA New York City Transit Authority (1970); and the interior design of Saint Peter’s Church in New York (1977). He also has published a book called Design: Vignelli (1990).
His most famous design, though, was the subway map for the MTA New York City Transit Authority. This is his most famous project because of all the controversy that came along once it was actually published. With its sleek, modern design, he used 45 and 90 degree angles to make the map look clean and legible rather than completely accurate. When it first came out, people went crazy criticizing his design. They said that it was illogical that Central Park was only a small gray square rather then a long green rectangle for actual size and color. They were also confused with color of water not being blue. In 1979, the ended up replacing the map with a more geographical friendly one, but designers all over will know this Italian designers name because of this map. He also argues that he had made three more maps to go along with the main one but those were never published. For type purposes, he used Helvetica as the typeface for the map, which also was a big discussion for designers. He had based his ideas off a different map in London, but stood out with the modern use of Helvetica instead of another typeface. He also ended up talking in the movie Helvetica because of this. There is now an updated version of the map on the website.
Massimo Vignelli also has created a few typefaces, which is why he is so important for both Italian and American typography. He also had made a very bold statement, saying “we use too many typefaces.” People can agree or disagree that you only need a hand full of typefaces to be a good designer, but his statement caused a lot of chatter among designers.
Overall, Vignelli has made a huge impact on design in both Italy and the United States. He has designed and constructed some very controversial things of the time, which makes design all together grow. He has inspired a lot of future designers, and is a great example of how Italian and American design can come together.
References & More Inspiration:
Today a group of us went to this local market in the Piazza Mercato Nuovo. The market is there every Monday and starts early in the morning and ends around 1pm. There are a ton of vendors that sell all different kinds of goods, all the way from fish to clothes! There’s this one vendor, that i suggest you go to if you like cheese, that has all different types of cheeses for only a few euros. There are also vendors who sell fruit, fish, deli meats, vegetables, bread and more! Everything at the market is sold very cheap and very tasty!
On the other side of the market, there are a bunch of vendors that are selling clothes, bags, shoes, and houseware items. This part of the market reminded me of flea markets back at home. This part of the market also felt like it went on forever!
As I arrived in Prato, Italy, I first noticed picturesque mountains, the woman, and dogs or “cane” (that’s italian for dog). It was hard to miss them because it seems everybody and their grandma has a dog, as if it was required by law. Everyday on route to anywhere in Prato I see at least 10 to 15 dogs no exaggeration. Quite frankly, I love it. Generally the dogs are pretty big, it seems its popular to have a giant wolf-looking dog around here. I guess the italians aren’t keen on little frou-frou dogs that one could stick in a handbag and tote around. I hope that when my italian speaking skills get better I can ask someone if i can pet their dog. I could probably do that now with the little Italian I know, but I feel it would be better if I knew what I was talking about. Maybe even be able to strike up some small conversation with a local but that’s just wishful thinking although certainly not impossible for that to happen. So, yeah, if you like dogs that’s one of the many perks to living around Prato.
The first day of class we were told about this beautiful waterfall called Rio Buti. Our teacher said it was in Prato and was quite a hike but not too bad and very easy to get too. Well, that was the exact opposite. I would love to write about how we hiked up this mountain with great views and found this amazing waterfall, but I can’t. When we started this adventure we definitely should have gotten more directions other then “just go left at the bridge, take the road along the river and follow the signs to Rio Buti.”
The road to get there was very confusing because it would always split into two directions and we never knew which way to take. One time the road led to a dead end and we had to turn back around, but luckily we didn’t go too far. As we kept walking we never saw any signs for Rio Botti so we asked a few people and they said we were going in the right direction. After going up a huge mountain (that had chains you had to hold on to because it was so steep) and going over a rock wall, there was no waterfall. No Rio Botti. There were only a bunch of Gypsies who just stared at us.
Unfortunately, the waterfall that we were looking for had dried up. Since we were only in Italy for a few days we had no idea that it hadn’t rained in quite a while.
Even though we didn’t find the waterfall, it was a nice hike with pretty views and also great exercise!
I’m starting to get to know Prato better. Walked around by myself for about an hour. Some people gave me dirty looks cause I walked by a couple times. I guess they thought I was up to no good. Then I saw Tori and a bunch of freshman shopping and decided to join since I was bored anyways. I guess the freshman decided to call me Ben now since I cut my hair. I realized that I shouldn’t go into a jewelry store with a girl cause they take so long in there. We then hit up the shoe store, which is ridiculously expensive but has some of the nicest Italian shoes. After that I started to look through my pictures I took since I’ve been here and came across Medusa. I think I could have killed her. It didn’t seem that hard in the movie Clash of The Titans. I would be like who is Zeus, I just killed Medusa. Other than that, Italy is great. Having lots of fun.